How to understand Pinterest SEO to increase traffic to your website

Pinterest can be an amazing source of traffic for your content and products, but it’s pretty different from other social media platforms. And it’s actually not really a social media platform: Pinterest is a visual search engine.

So if you want to make sure you’re best using this amazing platform for your business, you need to focus on SEO strategies. Here are the foundational steps of Pinterest SEO to help you get started.

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The complete guide to outsourcing your content marketing

Consumers are looking to build relationships with brands they trust, and that requires an ongoing conversation -- one that continues on your company blog, in your social feed, over email and beyond.

Many businesses and marketers struggle to keep up with the demand for new content. Outsourcing that content's creation is one solution to continue building customer relationships while keeping your wits about you.

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How to have positive client relationships: 5 tips the experts swear by

While most of my clients are pinch-myself-fantastic, I've had my share of unpleasant collaborations. Rather than grumbling on sites where others share the dumb, rude, thoughtless sentences their know-nothing clients have uttered, I've tried to make it a learning opportunity to help attract well-meaning, knowledgeable clients moving forward.

That's why I reached out to five established writers and marketers to get their take on what makes for a positive client relationship.

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