The anti-ick guide to building your brand as a writer

What I really, really want this year is admittedly huge and will have the longest-lasting impact on my writing life: I want to define my writing brand and orient my work toward that end.

Before you ick out over the word "brand" when it's applied to a creative craft, let me share how I'm defining this: I want to figure out who I am as a writer, what my voice sounds like, the type of stories I want to tell, the messages I want to impart. Phew, that's a big one. But I think it's time.

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The lowdown on self-publishing from 3 writers who've been there

Self-publishing is a way to gain readers for writers either immobilized by the traditional publishing process or thwarted by the constant rejection. There are benefits to self-publishing that go beyond cash money, though, and I picked the brains of three self-published authors to learn the ins and outs. Meet and learn from here!

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The differences between writing to sell & writing to build community

Selling a product no longer looks like pushing out ad after ad. Instead, it's about building relationships, even friendships, with your consumers -- relating to them and reminding them that you aren't just a company but real people and personalities who exist behind the company and relate to their customers.

This is why, as writers, we need to know the difference between writing to sell and writing to build community -- and the benefits to prioritizing the latter.

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The complete guide to outsourcing your content marketing

Consumers are looking to build relationships with brands they trust, and that requires an ongoing conversation -- one that continues on your company blog, in your social feed, over email and beyond.

Many businesses and marketers struggle to keep up with the demand for new content. Outsourcing that content's creation is one solution to continue building customer relationships while keeping your wits about you.

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How to have positive client relationships: 5 tips the experts swear by

While most of my clients are pinch-myself-fantastic, I've had my share of unpleasant collaborations. Rather than grumbling on sites where others share the dumb, rude, thoughtless sentences their know-nothing clients have uttered, I've tried to make it a learning opportunity to help attract well-meaning, knowledgeable clients moving forward.

That's why I reached out to five established writers and marketers to get their take on what makes for a positive client relationship.

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