The complete guide to outsourcing your content marketing

Consumers are looking to build relationships with brands they trust, and that requires an ongoing conversation -- one that continues on your company blog, in your social feed, over email and beyond.

Many businesses and marketers struggle to keep up with the demand for new content. Outsourcing that content's creation is one solution to continue building customer relationships while keeping your wits about you.

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How to have positive client relationships: 5 tips the experts swear by

While most of my clients are pinch-myself-fantastic, I've had my share of unpleasant collaborations. Rather than grumbling on sites where others share the dumb, rude, thoughtless sentences their know-nothing clients have uttered, I've tried to make it a learning opportunity to help attract well-meaning, knowledgeable clients moving forward.

That's why I reached out to five established writers and marketers to get their take on what makes for a positive client relationship.

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What's the difference between ghostwriting and lying?

Part of the work I do to pay the bills (gasp, creative writing pays peanuts?!) is content marketing. This is when I craft website content, blog posts, marketing emails and advertising copy for another company. It's fascinating to tell a brand's story in their own voice, much like we creative writers develop our characters' unique voices.

What I won't do, though, is stick someone else's name onto my product.

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