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Award-winning, Nashville-based writer, editor and journalist Katie Lewis talks about the creative community, being a freelancer, setting deadlines and remaining healthy and inspired.
In marketing, not every leap of faith has an easy landing. Sometimes you make the wrong call, people take offense to your well-intentioned quip or you simply share incorrect information. Pretend it never happened, and let it blow over?
Cute. No.
Read morePart of the work I do to pay the bills (gasp, creative writing pays peanuts?!) is content marketing. This is when I craft website content, blog posts, marketing emails and advertising copy for another company. It's fascinating to tell a brand's story in their own voice, much like we creative writers develop our characters' unique voices.
What I won't do, though, is stick someone else's name onto my product.
Read moreScientists have debunked the widely touted theory that 10,000 hours of practice make you an expert in a skill. Experienced writers everywhere sighed in relief because we continue finding ourselves boxed in by the passive voice and sapped by anemic vocabulary.
Let's talk about those weak words that pepper our writing when we aren't confident and make us doubt our creative aptitude.
Read moreIf you find that your marketing content is performing so low you can't even do the limbo beneath it, let me show you what's missing.
Read moreFor those who don't identify as writers, composing a cover letter for a job application can be downright terrifying. It doesn't have to be -- I can help, if you'd like! -- as long as you avoid including these five things.
Read moreThe first hurdle to jump in content marketing is knowing your audience, even before you have a product to sell, and it doesn't have to be a mystery: Outright asking them what you want to know is the simple solution, and you can do so with a signup form.
Here's how to make sure your signup form isn't turning people off.
Read moreIf limiting your soul-baring tweets to 140 characters is a challenge, think smaller when it comes to your emails. Much smaller: Smart phones only display five or six words of your email's subject line, so the gist of your message should be conveyed in about 20-30 characters when in portrait orientation.
Read moreIt’s a good thing to have so many ideas, and we definitely don't want to change your creativity, yet perfecting your work's niche is vital to its success. In marketing, we talk about focused calls to action: What do you want your reader to do with what you've told them? You can pick one thing. Okay, sometimes the situation calls for two CTAs, but let's put constraints on ourselves to see what happens: Pick one thing. Here's how.
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