Pinterest can be an amazing source of traffic for your content and products, but it’s pretty different from other social media platforms. And it’s actually not really a social media platform: Pinterest is a visual search engine.
So if you want to make sure you’re best using this amazing platform for your business, you need to focus on SEO strategies. Here are the foundational steps of Pinterest SEO to help you get started.
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Using your blog to build professional authority and reputation is one of the best ways to consistently show up for your audience and climb the ranks of search result pages.
Sound daunting? Nah. I’ve broken it down for all us creative types, so let’s get to learning!
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There’s a formula to successful freelance story pitches. Here are two tips to get a publication or company to buy your writing work.
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Wherever you are in your path to publication, at some point, you’ll wonder if creating an author website is a necessity.
TL;DR Sure, why not? :) Let’s talk about what to include on a writing website.
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How do I find a literary agent? It’s the question all writers ask themselves, no matter how craft-oriented they are. I can help you write your agent query letter and book synopsis so you can land that agent and book contract. Oprah’s Book Club, here you come.
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What I really, really want this year is admittedly huge and will have the longest-lasting impact on my writing life: I want to define my writing brand and orient my work toward that end.
Before you ick out over the word "brand" when it's applied to a creative craft, let me share how I'm defining this: I want to figure out who I am as a writer, what my voice sounds like, the type of stories I want to tell, the messages I want to impart. Phew, that's a big one. But I think it's time.
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Self-publishing is a way to gain readers for writers either immobilized by the traditional publishing process or thwarted by the constant rejection. There are benefits to self-publishing that go beyond cash money, though, and I picked the brains of three self-published authors to learn the ins and outs. Meet and learn from them here!
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Selling a product no longer looks like pushing out ad after ad. Instead, it's about building relationships, even friendships, with your consumers -- relating to them and reminding them that you aren't just a company but real people and personalities who exist behind the company and relate to their customers.
This is why, as writers, we need to know the difference between writing to sell and writing to build community -- and the benefits to prioritizing the latter.
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Pick up just about any nearby book -- go ahead, I'll wait -- and you'll see a brief quote or two on the cover trumpeting the book's value. Did you know that for the most part, it falls to writers to solicit the blurbs for their own books? Oh, yes. Eek City.
Here's everything you need to know about the blurbing process.
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About pages are arguably the most important on your website. It's where you can break through the business-talk — here are my services, here are the prices, here are testimonials, etc. — and have a shared human moment with your audience.
Let's talk about the components of a killer About page.
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