The anti-ick guide to building your brand as a writer

What I really, really want this year is admittedly huge and will have the longest-lasting impact on my writing life: I want to define my writing brand and orient my work toward that end.

Before you ick out over the word "brand" when it's applied to a creative craft, let me share how I'm defining this: I want to figure out who I am as a writer, what my voice sounds like, the type of stories I want to tell, the messages I want to impart. Phew, that's a big one. But I think it's time.

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No more stalling: Plan your next quarter's projects this week

The end of a year is full of actions you're meant to take, from setting earnest health goals to making amends with friends. December is a grand rush to tie up loose ends and skate into the new year fresh and apple-cheeked.

What we have in common, my friends, is that we want to write well, and we want to do it year-round, not just in January. So let's talk about the self-care work you'll want to do before you even start writing that outline.

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The lowdown on self-publishing from 3 writers who've been there

Self-publishing is a way to gain readers for writers either immobilized by the traditional publishing process or thwarted by the constant rejection. There are benefits to self-publishing that go beyond cash money, though, and I picked the brains of three self-published authors to learn the ins and outs. Meet and learn from here!

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The differences between writing to sell & writing to build community

Selling a product no longer looks like pushing out ad after ad. Instead, it's about building relationships, even friendships, with your consumers -- relating to them and reminding them that you aren't just a company but real people and personalities who exist behind the company and relate to their customers.

This is why, as writers, we need to know the difference between writing to sell and writing to build community -- and the benefits to prioritizing the latter.

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